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Guidance on starting a business

Eine Frau blickt in die Kamera.
Zahida Imran has gained a lot of new knowledge from the training course.

Guidance on starting a business

Zahida Imran came back to Pakistan after spending five years in Germany. She wanted to set up an online clothing store, but was unsure how to go about it. She had no experience in running a business. The Pakistani-German Facilitation and Reintegration Centre (PGFRC) invited her to take part in a business training course.

“When I took the call, I asked the advisor what exactly the training involves”, Imran says. “He told me that it dealt with basic business concepts. It’s meant to give attendees guidance on how to successfully start and run a business. I was elated and said yes to it straight away.”

Zwei Frauen und zwei Männer sitzen an einem Tisch und erarbeiten etwas auf einem Plakat.
Participants at the business training course enjoying a group exercise.

Imran and nine other women and men took part in the training course. The PGFRC wants to use it to help returnees and locals become self-employed. It’s part of the “Returning to New Opportunities” programme run by the German Federal Ministry for Economic Cooperation and Development (BMZ). This programme is currently running in 13 partner countries. It aims to create socio-economic opportunities for returning migrants and for locals. It is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in Pakistan, together with the Ministry of Overseas Pakistanis and Human Resource Development as political partner and the Overseas Pakistanis Foundation (OPF) as implementation partner.

Mehrere Männer stehen um eine Tafel herum und unterhalten sich.
Participants in the PGFRC training course

Interactive training with case studies
 
The latest business training course was taught by two PGRFC advisors. It was designed to be interactive, which included participants working in groups and dealing with case studies. Zahida Imran was very satisfied at the end of the course: “I used to be insecure about starting my own business, but this training course has given me self-confidence. It has helped me to understand basic business processes and – more importantly – taught me how to build customer relationships. Now I’m optimistic about my future!”

Another participant, Muhammad Raheem, worked as a marketing manager in a factory in Pakistan before he went to Germany. He came back because he didn’t see a future for himself there. Once back in Pakistan he was a bit uncertain about how he should start over. Now he’s planning to enter the marble trade, and feels better prepared after taking part in the training course. “I really made the most of the training – it gave me the courage to be optimistic.”

Muhammad Ashfaq Butt, who also came back from Germany, already does some livestock farming and also plans to open a poultry farm. “I never really bothered with planning in my previous businesses. This training course taught me how to prepare a business plan. Now I’ll develop a concept like that for my company and hope that it brings success.”

The PGFRC will continue to offer this type of training in the future. Please contact the centre by e-mail to receive information: reintegration-pakistan@giz.de.

As of: 07/2021

I used to be insecure, but this training course has given me self-confidence.
Zahida Imran