The fabric for a new garment
Customers in Pakistan initially buy the fabric for their traditional clothing without any cutting or embroidery. In the stores, the fabric sits on so-called thaan – huge rolls of fabric. People order as much fabric as they need for their garment. Then they give the fabric to a darzi, a tailor, who sews the clothing from it. I follow this tradition and sell the fabrics, but I don’t sew the clothes myself.
The pandemic as well as rising inflation at home have meant that people's purchasing power has significantly reduced, which has a negative impact on my business. Because of this I'm attempting to expand my product range and buy goods directly from the producers. This way, I save on shipping and delivery costs. The PGFRC also put me in touch with the Mojaz Foundation, which can assist me with any more in-depth strategic questions I might have regarding my business.
The Mojaz Foundation organised a four-day training course on business development, which I was able to take part in. It taught me how to create an investment plan. It also helped me to think strategically about my business and to consider the options for expanding it. After the training course, I decided to set up a mobile phone accessories counter in my clothing shop. The Mojaz Foundation assisted me with contributions in kind by providing the mobile phone accessories I needed for my new shop display.
New ideas on marketing via social media
The PGFRC has also recently been showing me how I can benefit from using social media to give my business an extra boost. Now I know how best to market my products online, and my sales via WhatsApp are increasing. The ongoing support I’m getting from the PGFRC motivates me in my work. The training courses and counselling make me feel confident that I can deal with the latest challenges.
The opportunities for advice and assistance described here are offered as part of “Returning to New Opportunities”.
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