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Starting a business in Morocco: Mouhcine becomes self-employed

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Starting a business in Morocco: Mouhcine becomes self-employed

After 10 years in Europe, Mouhcine took the risk of returning to Morocco – where he fulfilled his dream of becoming self-employed. Learn here about the support he received with starting a business in his home country of heritage. It is now successfully producing shoes and sandals.

My name is Mouhcine and I’m 36 years old. I live in Quaà Asserasse, a village in North Morocco on the Mediterranean coast. I attended school until I was 15 years old and was always the best in my class. But our financial situation meant that I couldn’t continue my studies.Financial issues meant that I left school early and left for Europe. I was an ambitious young man who wanted to work in Europe. They nevertheless caught me each time without papers and sent me back.

 A man is standing at a machine that cuts out the soles of shoes.
Mouhcine has fulfilled his dream of self-employment.

I spent 10 years living in different European countries hoping that I’d find a job that would improve my situation. But then I decided to change my life and I returned to my home country.

I initially went through lots of jobs back in Morocco, such as working as a seller at markets. Then I decided to launch my own project by becoming self-employed producing shoes.

Successful return to Morocco

I heard about the Moroccan-German Information Centre on Migration and Vocational Integration (EIMA) in Tangier in February 2020. I went there straight away. I started a training course a month later, which was online due to the pandemic. The training I received changed my way of thinking. It helped me to understand how to market my products.

I began the second phase of my project in June 2020 after the lockdown. I was given financial assistance by the EIMA and by the Center for Very Small Solidarity Enterprises (CTPES). This money meant that I could buy machinery and materials for my business.

Mouhcine is his own boss and dreams of expanding his operations.

Developing self-sufficiency

I chose the village of Quaà Asserasse for starting my business, because it’s a well-known tourist resort. It’s situated between Tétouan and Al Hoceima. 

I decided to expand my product range and introduced new fabric products from the northern region, such as “mandil” and “lehaf”.

This generated good turnover, so that I was able to continue running my business despite the pandemic. I learned the abilities to do this in the training courses that the EIMA arranged for me. I expect my turnover to increase further when more tourists come again.

A clever concept: starting a family business

I didn’t have to look far to find new partners to expand my business. I just asked my father and my brother to join me. They have knowledge and experience in this sector.

It makes me happy to see my father at work. He’s very focused when working with his traditional machines. My brother deals with everything involving embroidery and sewing. We’re a harmonious family, so we work well together. This results in fantastic products. We have the enthusiasm and energy to be successful and really enjoy our work.

I dream of launching my own brand of sandals one day. And I have the experience and basic equipment to turn this dream into reality.


This text is written in simple language to ensure that it’s easy for everyone to understand.


As of: 08/2023

Support for the business run by Mouhcine

The following institutions helped Mouhcine to find an opportunity in Morocco:

It’s my dream and vision to establish a large factory here in the Tangier-Tétouan region.

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